Usain + Epson:
A winning team

Epson and Bolt join forces to empower customers and help advance education.

Usain + Epson: A winning team

In 2021, Epson partnered with Usain Bolt, the world’s fastest man. Eight-time Olympic gold medallist, and widely considered to be the greatest sprinter of all time, Usain is now the face of Epson across Europe and French Africa. As brand technology ambassador, Usain champions the everyday benefits of Epson's complete line of technology solutions for home, business and education.

ReadyPrint

Usain likes things fast, just like him, and that's why he loves ReadyPrint! ReadyPrint ink subscriptions mean you'll never have to wait for ink again. With plans from as little as £0.99 per month, you can print as much as you like without needing to plan or budget for your next refill, as ink is delivered to your door when you need it, plus you save up to 90% on printing costs1. It's as easy as ready, set, go!

EcoTank

Usain has been entertaining fans and Epson customers in his own light-hearted way that with Epson’s EcoTank printers, you can literally “Just Fill and Chill”. The ultra-high-capacity refillable ink tanks allow you to print thousands of pages without the hassle of replacement ink cartridges.

I’m delighted to be working with Epson to help spread the word about EcoTank printers. EcoTank printers remove many of the frustrations that exist around printing with cartridges so anything that can help make life a little bit easier has got to be a good thing.

Business products

Usain knows the value of speed and efficiency, and that’s why he loves Epson’s innovative business products. Scanners for quicker and smarter digitisation, EcoTank Pro offering cost-effective office printing and projectors that are perfect for large venues, lecture halls and collaborative workspaces.

Solutions for professional specialists

Like Usain, our products have an impressive track record. Our SCARA robots have been No.1 in the world for the last 10 years2, and we’re also the No.1 Receipt printer manufacturer in Western Europe3. Epson, in fact, provides specialist solutions to help businesses across many sectors: from large format, textile and signage printers, to robotic solutions, mPOS and receipt and labels printers. Each solution has been designed to enhance business productivity and provide speedy, reliable and flexible high-quality output. We understand your professional challenges and strive to design world-beating products to keep you ahead of the competition.

Behind the Scenes

What's it like to be on set with Usain Bolt?

Check out our gallery:

Behind the scenes at Usain Bolt with Karl Angove

Behind the scenes at Usain Bolt with Karl Angove

Maria Eagling and Usain Bolt behind the scenes

Maria Eagling and Usain Bolt behind the scenes

30 seconds with Usain Bolt behind the scenes

30 seconds with Usain Bolt behind the scenes

60 seconds behind the scenes with Usain Bolt

60 seconds behind the scenes with Usain Bolt

Behind the Scenes with Usain Bolt

Behind the Scenes with Usain Bolt

Usain Bolt blooper reel from behind the scenes!

Usain Bolt blooper reel from behind the scenes!

1 ReadyPrint EcoTank – save up to 90% on printing costs

Epson ReadyPrint Unlimited calculation includes bundled ink bottles (included with printer) and relevant device activation fee together with a subscription cost of printing the max. pages within relevant plan over a period of 5 years, compared to the average cost to buy one printer (plus bundled cartridges) and print the same number of pages (A4 prints of ISO/IEC 24711) with the genuine consumables used in the 50 best-selling consumer printers (according to GfK Inkjet Printing Devices and Inkjet Printing Cartridges Point of Sale panel market data for Germany, France, UK, Spain and Italy Apr-19 – Mar 2020). Cost per page calculated with reference to the average printing costs for these top 50 models, calculated by dividing the relevant cartridge sales revenue and total yield by unit sales (according to GfK Inkjet Printing Cartridges Point of Sale panel market data for Germany, France, UK, Spain and Italy Apr-19 – Mar 2020).

ReadyPrint Flex — save up to 70% on ink costs

Epson ReadyPrint Flex calculated on subscription cost of printing the max. pages within the relevant plan, compared to the average cost to print the same number of pages (A4 prints of ISO/IEC 24711) with the genuine consumables used in the 50 best-selling consumer printers (according to GfK Inkjet Printing Devices and Inkjet Printing Cartridges Point of Sale panel market data for Germany, France, UK, Spain and Italy Apr-19 — Mar 2020). Cost per page calculated with reference to the average printing costs for these top 50 models, calculated by dividing the relevant cartridge sales revenue and total yield by unit sales (according to GfK Inkjet Printing Cartridges Point of Sale panel market data for Germany, France, UK, Spain and Italy Apr - 19 — Mar 2020).

2 Market share based on unit sales of industrial SCARA robots, 2011-2020. Fuji Keizai “2012-2021 Reality and Future Outlook of Worldwide Robot Market”

3 IDC, POS Printer Market Appraisal Western Europe CY 2020, 2020 shipments, published April 2021.